The Top 10 Spa Trends for 2012
A very Happy New Year from all of us at Kohler Waters Spa and the Old Course Hotel! We hope that you had a wonderful and peaceful Christmas and that you took the time to relax and enjoy the festive season with loved ones and friends.
As the nights continue to draw in, we look forward to a brand new year and new beginnings. It is that time of year again to both reflect and look forward to new opportunities, trends and must-do’s, for what you must promise yourself will be the best year yet!
As I looked forward into 2012 I was very excited to learn that leading spa industry expert Susie Ellis (http://blog.spafinder.com/) released an annual report that named the latest and greatest trends forecasted for the global spa and wellness industry for 2012 , including wellness and beauty coaching, family’s who spa, integrating spa with fine dining and ice therapy and snow showers making the most noted and one-to-watch trends. This was SpaFinders ninth annual forecast of the emerging concepts set to shape the spa world next year, and beyond.
It is no surprise too that since 2010 spas around the world have taken their rightful place in preventative health care, and 2012 promises to deliver more new and innovative ways to look after one’s long-term health, such as foot fitness classes to to podiatrist-overseen “medi-pedis”! Here at Kohler Waters Spa, we aim to continue to promote and educate our guests of the long term therapeutic benefits of water and experiential water treatments, and look forward to embracing these tends for 2012, and beyond !
1.) Healthy Feet Treatments
The delicate human foot contains 33 joints, 26 bones, and 126 muscles, ligaments, and nerves – which women regularly squeeze into high heels. Add the fact that the average person spends four hours a day on their feet, and it’s no wonder there is a national epidemic of foot problems like bunions, hammertoes, arthritis, and worse.
I’m so pleased to see tootsies are at number one following our last June blog about fabulous fingers and toes! We just love our shellac treatments, keeping toes and tootsie glam all year, every season!
2.) Cold and Ice Are Hot
From saunas to steam rooms to hot stone massages, spas have traditionally turned up the heat. But while heat promotes relaxation and detoxification, the benefits of icy therapies – including better circulation and reduced inflammation of muscles and joints – are finally getting their due.
There is no doubt that there is once again a change of current and a focus on hydrotherapy, and hot and cold experiences. Here at Kohler Waters Spa, all our signature spa treatments and thermal suite experiences focus on contrasting temperatures of hot and cold, and in some cases heat and ice! Our new Cooler Near The Sea treatment for example set to released in May of this year uses hydrotherapy, Vichy shower and a scotch hose to stimulate the lymphatic system to deeply cleanse, detoxify and relax the body. As the hot Vichy shower cascades beautifully over the body, ice blocks are then used to cool, and in turn cause the muscles to contract, relax and release the muscles promoting short term fatigue which will firstly energise and relax your body and mind.
3) Wellness & Beauty Coaching
Health coach. Sleep coach. Eyebrow coach. Coaching is gathering steam at spas, and with good reason. While isolated treatments have their benefits, spas are in a unique position to help people make the kind of lifestyle changes that lead to long-term health and well-being. With the word “spa” increasingly evoking an entire lifestyle, it is only logical that coaching will become a fundamental part of the spa philosophy.
4.) Online Wellness Gaming
Half a billion people worldwide play online games for at least an hour a day, and gaming’s addictive features – points, challenges, rewards, social interaction – are uniquely suited to making healthy lifestyle changes stick. Pioneers in the wellness gaming space include early entries like the meditation game Leela, from mind-body guru Deepak Chopra, and MindBloom’s Life Game, which rewards members for achieving well-being goals and has the backing of insurance giant Aetna.
5.) Pairing Fine Dining and Spa-ing
While many hotels and resorts have long offered both very fine food and very fine spa, the two weren’t traditionally paired together as a package. That’s changing in a big way, as fine dining and spa-ing are being aggressively paired, packaged, curated, marketed, and savored together as never before. Creative culinary-plus-spa experiences have become a massive trend because they’re massively appealing: a logical, sensory, “lifestyle” combo for both pleasure seekers and true connoisseurs.
6.) Vibration, Sound, Music, Light, and Color Therapies
Spas have long used sound and light as ambient accessories. Now, new scientific evidence revealing the physical and emotional benefits of frequencies and vibrations has inspired an explosion of approaches based on the idea that various systems in our bodies vibrate at different frequencies, and disruptions can affect our health.
Since 1873, We are proud to say that Kohler Co. have created the most cutting- edge in bathing technology. Each of our five technologies offers unique experiences, including music & sound vibration, Bubble-Massage technology, overflowing baths – all with chromatherapy capabilites. Here at Kohler Waters Spa, we offer two unique bathing treatments – the Sok and the Riverbath, both with chromatherpy technology designed to improve sleep, relieve muscle tension, relaxation and overall well-being.
7.) The Glam Factor
The intensity, frequency, and sheer whimsicality with which people are now getting “glammed up” is exploding worldwide.
8.) Spa Evidence: Showing the Science Behind Spa
Will a massage boost immunity? Can time in a sauna cure cold symptoms? Does acupressure relieve lower back pain?
9.) Spas Become a Family Affair
As more families travel with children to spas, the industry is evolving to accommodate the under-18 set – from opening kids-only spas to offering services focused on everything from childhood obesity to the development of lifelong wellness practices.
I certainly look forward to spending more time with family this year and we always consider needs and wants when we design our packages. This year we have some really exciting group packages due to launch with trips away with family and friends in mind and we’re delighted to say we’ve kept some core packages that let couples come away and play together! The Your Choice Getaway is a great way to let him go out and get some golf time and you to spend some much needed you time with us in the spa!
Keep tuning in for some news on our Girls Night In package coming soon!
10.) Spas Go for the “Wow”
Gone are the days of interchangeable spas with the same beige, Zen look. As seasoned spa-goers seek new experiences, spas are piling on the “wow” factor to differentiate themselves from the crowd.
I was very pleased to introduce our stunning new relaxation suite in 2011 and look forward to creating many more wow spaces and experiences in 2012.
Thanks for choosing to follow my blog this year, it’s the first step to health and wellness in 2012. Do visit the resorts website for lots of rejueventating break away ideas and of course, it really is a good time of year to kick start in style and become a member!